PRIVACY POLICY

Ziva Fertility Center

Website: www.zivafertility.com

Effective Date: June 2026  |  Last Updated: June 2026

1. Introduction

Ziva Fertility Center (‘we’, ‘our’, ‘us’) is committed to protecting the privacy and confidentiality of all individuals who visit our website (www.zivafertility.com), contact us through our Google Ads lead forms, or use any of our digital services.

This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the Information Technology Act, 2000 (India) and applicable data protection regulations.

2. Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide Directly

• Full name
• Phone number
• Email address
• City or location
• Medical history or fertility-related queries (only when voluntarily shared)
• Information submitted via contact forms, lead forms, or appointment booking

2.2 Information Collected Automatically

• IP address and browser type
• Pages visited and time spent on our website
• Device type (mobile/desktop)
• Referring website or search query
• Cookies and tracking technologies

2.3 Information from Google Ads

If you interact with our Google Ads or submit a lead form through Google, we receive the information you provide (such as name and phone number) through Google’s lead form extension. This data is governed by both this Privacy Policy and Google’s Privacy Policy.

3. How We Use Your Information

We use the information collected for the following purposes:

• To contact you regarding your fertility consultation or appointment request
• To respond to your inquiries and provide medical information
• To improve our website content and advertising campaigns
• To send appointment reminders or follow-up communications (only with your consent)
• To analyze website traffic and optimize our Google Ads performance
• To comply with legal and regulatory obligations

We do NOT use your personal information for unsolicited marketing, and we do NOT sell your data to third parties.

4. Sensitive Medical Information

We understand the deeply personal nature of fertility treatment. Any medical information you share with us — including details about infertility, medical history, or treatment preferences — is treated with the highest level of confidentiality.

This information is accessible only to authorized medical and administrative staff at Ziva Fertility Center and is never shared without your explicit consent, except where required by law.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential cookies: Required for the website to function properly
• Analytics cookies: Used via Google Analytics to understand website traffic
• Advertising cookies: Used via Google Ads to measure ad performance and remarketing

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect some website functionality.

6. Google Ads and Third-Party Services

We use Google Ads to promote our services. Google may use cookies and tracking pixels to show our ads to relevant audiences. By using our website, you acknowledge that Google may collect data as described in Google’s Privacy Policy (policies.google.com).

We may also use the following third-party tools:

• Google Analytics — for website traffic analysis
• Google Tag Manager — for managing tracking codes
• WhatsApp Business — for patient communication
• Facebook/Instagram — for social media advertising

7. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your data only in the following circumstances:

• With our medical and administrative staff to facilitate your consultation
• With trusted service providers who assist in operating our website and ads (under confidentiality agreements)
• When required by law, court order, or government authority
• To protect the rights, safety, or property of Ziva Fertility Center or others

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Lead form data collected through Google Ads is retained for a maximum of 30 days in Google’s system, after which it must be downloaded or it is deleted automatically.

Patient medical records are retained as per applicable Indian medical record-keeping regulations.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure HTTPS encryption on our website
• Restricted access to personal data on a need-to-know basis
• Regular review of data collection and storage practices

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Your Rights

You have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Deletion: Request deletion of your personal data (subject to legal obligations)
• Right to Withdraw Consent: Withdraw consent for marketing communications at any time
• Right to Opt-Out: Opt out of data collection for advertising purposes

To exercise any of these rights, please contact us at: info@zivafertility.com

11. Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

12. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will update the ‘Last Updated’ date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the revised policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Ziva Fertility Center

• Manikonda: 45/B, Sree Lakshmi Nagar, Manikonda, Telangana 500089
• Sanath Nagar: Renova Neelima Hospital, Opp. Voltas, Czech Colony, Sanath Nagar, Hyderabad – 500018
• Phone: +91 9100002737 | +91 9347406900
• Email: info@zivafertility.com
• Website: www.zivafertility.com

© 2026 Ziva Fertility Center. All Rights Reserved.